Buyer Intelligence Report
460 Coronado Trail, Sedona, AZ, USA
$1,850,000Target priceWe already know who buys your home.
This presentation shows you exactly who that buyer is, what drives them, and how we reach them the moment you list.
Prepared exclusively for the owners of 460 CORONADO TRL, SEDONA, AZ, 86336
Who will buy this home
The Discretionary Second-Home Buyer
Your buyer profile is built from 95 actual purchase transactions across this census tract and 8 neighboring tracts, 2022–2025. That data points to one dominant persona: a couple in their early fifties, household income $580K, purchasing Sedona as a discretionary second home.
A financially secure couple in their early fifties buying Sedona as a discretionary second home, not out of necessity. They pay with strong income and heavy equity, finance conventionally when they finance at all, and are drawn by the setting more than the square footage.
The psychology
Inside this buyer's head
Understanding what this buyer feels, not just what they earn, is what shapes every pricing, staging, and marketing decision we make.
- Living well now, not later
- Natural beauty over new construction
- Financial freedom and low leverage
- A retreat from the everyday pace
- Privacy and quiet
- Owning a piece of Sedona's red-rock setting
- A second home for extended stays and eventual retirement
- Deploying equity and income into a lifestyle asset
- Quiet, privacy, and clean air away from the city
- A move-in-ready home rather than a build project
Management and professional roles dominate the area at 58%, likely remote executives, consultants, and business owners keeping careers in Phoenix or California metros while basing part-time in Sedona; local healthcare and hospitality leadership fill out the picture.
The market
Market snapshot
Here is where Sedona stands right now, so your target price lands with full context.
- At $1.85M the home is priced above the ZIP median list of $1.495M and well above the $1.18M median sale, positioning it in the upper tier.
- The tract has appreciated 12.6% annually over 5 years and 8.9% over 10 years per FHFA HPI.
- Cooling but liquid, 103 sales in 90 days, median 50 days on market, and prices off 2.6% year-over-year.
The strategy
Pricing strategy
Your target price of $1,850,000 sits above the ZIP median list price of $1,495,000 and meaningfully above the $1,180,000 median sale, placing the home firmly in Sedona's upper tier. That tier has its own buyer, cash-strong, income-secure, unbothered by rate moves, and the transaction data confirms those buyers are active here. The market is cooling modestly, with prices down 2.6% year-over-year and a median of 50 days on market, so positioning and presentation will determine whether this home leads that tier or chases it. When we list, the CMA conversation will sharpen exactly where $1,850,000 sits relative to the freshest closed comps.
The evidence
Comparable sales
These recent sales show what upper-tier Sedona buyers have actually paid, and what moved fast versus what sat.
| Address | Town | County | Price | Beds | Baths | SqFt | Garage | Lot (ac) |
|---|---|---|---|---|---|---|---|---|
| 460 Coronado Trl, Sedona, AZ 86336 | Sedona | Coconino | $1,850,000 | 5 | 3 | 3,100 | 3 | 0.5 |
| 90 Apache Trl, Sedona, AZ 86336 | Sedona | Coconino | $1,699,000 | 5 | 3 | 2,954 | 2 | 0.48 |
| 80 Manzanita Ln, Sedona, AZ 86336 | Sedona | Coconino | $1,995,000 | 5 | 3 | 2,676 | 3 | 0.39 |
| 345 Coronado Trl, Sedona, AZ 86336 | Sedona | Coconino | $1,399,000 | 4 | 3 | 2,756 | 2 | 0.49 |
| 366 Coronado Trail, Sedona, AZ 86336 | SEDONA | Coconino | $2,150,000 | 4 | 4 | 3,113 | 2 | 0.39 |
| 40 Cibola Drive, Sedona, AZ 86336 | SEDONA | Coconino | $1,498,000 | 3 | 3 | 2,729 |
Suggested comparables from public records, your agent's MLS-based CMA comps replace these.
The plan
How we'll reach this buyer
When we list, every channel targets cash-strong discretionary buyers who are already thinking about a Sedona retreat, leading with the setting, the views, and the ease of ownership rather than square footage. The message is simple: this is the place you've been picturing.
Wake up to Sedona's canyon light, a 3,100 sq ft retreat minutes from Devil's Bridge and Oak Creek.
Priced for equity-strong buyers, flexible conventional or cash paths at this discretionary tier.
Move-in ready with excellent solar potential and near-silent surroundings, no build project, just the view.
Campaign angles built for this buyer
- Anchor on the AVM near $1.9M and near-identical Coronado Trail comps to show the asking price is grounded in the block.
- Lead with defensible-space features, quiet low-traffic setting, and average-market insurance profile for the ZIP.
- Frame flexible financing paths, strong-equity conventional or cash, for a discretionary purchase, not a stretch.
- Highlight excellent solar potential, work-from-home comfort, and steady long-run tract appreciation as ownership upside.
Best reached through MLS syndication, broad-radius Meta and YouTube video showcasing the red-rock setting, and Google search around Sedona second-home and luxury-listing queries.
Includes a dedicated listing website and a buyer-inquiry capture page for this property.
Housing ads on Meta/Google run under the platform special ad category: broad audience, ≥15-mile radius, no demographic targeting.
Your agent
About Kris Anderson
Kris Anderson knows Sedona: #1 in sales volume three of the last six years, host of Selling Sedona, and author of Your Sedona, Our Promise. Buying or selling in red-rock country, she delivers bold marketing and real results. Your Sedona move starts here.
Next steps
Let's put this buyer intelligence to work on your sale.
Call Kris: 480-567-2103Kris Anderson
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